Our Bold New Brand
Tuesday, February 20, 2018
We've got exciting news to share today — FIBA has a new look!
Like the world around us, our organization is evolving—and with it, our brand. The FIBA brand has grown for more than 38 years through our relentless advocacy, our commitment to quality industry education and, most significantly, our incredible member community.
As we continue to grow, we want to be sure our brand best reflects why we exist, what we believe in, and where we're headed. Today, we're taking a bold step forward with a new logo and identity system.
It's our great pleasure to introduce you to the new FIBA.
Designed as an organic evolution of previous iterations, the new logo is fresh, modern, confident, and better represents the FIBA of today: an international community of professionals dedicated to supporting and protecting the global financial system through advocacy, education and integrity.
A vibrant refresh of our signature globe mark carries forward the history and authenticity of the FIBA brand. The movement of the lines and the name at the globe's base represent a dynamic and energetic global financial system with FIBA serving as the foundation.
The new, bright brand colors and clean, modern typeface complete the image, reinforcing our commitment to innovation and forward thinking.
As part of this brand refresh, we've also developed individual logos for our three divisions that will communicate the unique experience and voice associated with each while still feeling unified under one main FIBA brand.
Starting today, you'll see these exciting changes being implemented into all of our digital properties and communications. And in the coming months, we'll be unveiling a brand new FIBA website—a redesign befitting our fresh new brand, that will employ all of the latest best practices put the user experience first.
Thank you to all of our members and alumni for inspiring this important new chapter in FIBA's history, and for being a part of our continuing effort to advance the industry and support meaningful change.
Much more to come—stay tuned!